Diagnose and uncover intricate shopping behaviours of your customers and your competitor customers at a store level. Profile and analyse your own custom shopping patterns. Enhance site optimisation and whitespace strategies.

IRL enables tenants and retailers to manage their location portfolios. Using the metrics and reporting, tenants and retailers get a view of competitor performance, build customer profiles, track the impact of marketing campaigns and understand catchment and cannibalisation. In enterprise IRL also provides turnover forecasting to expansion planning. 

Store Performance & Benchmarking

Understand demographic and mobility changes within your visitor profiles over time. Track performance based on engagement, changing catchment and visit trends (dwell and frequency) vs your competitors over time. Benchmark individual stores vs regional or national averages as a key performance indicator. 

Competitor Analysis

Extract visitation and detailed mobility data on competing stores or brands (or complimentary brands for optimised partnerships).  IRL provides store performance metrics on your competition, improving side-by-side data-informed strategy. 

Site Selection & Management

Identify new sites, close underperforming stores or refit outlets using IRL’s business analyst. This module proves home draw catchment views, cannibalisation insights, demographics and competitor performance. 

Marketing & Advertising

Make informed marketing and campaign decisions based on actual customer visitation. Improve delivery for digital activities, OOH placement and feet-on-the-ground activators.