Industry Applications

Media & OOH

Refine Out-of-Home media placement with hyper-local, daily insights. Create digital campaigns based on store visitation. Eliminate wasted spend and focus only on ROI.

Refine Out-of-Home media placement with hyper-local, daily insights. Create digital campaigns based on store visitation. Eliminate wasted spend and focus only on ROI.

Demographic Analysis 

Understand the demographics and behaviours of people in different areas. This information is crucial for targeting specific audiences with relevant content and advertisements.

Targeted Campaigns

Use mobility data to create hyper-localised advertising campaigns. Understanding where people spend their time allows for the delivery of more relevant and effective advertisements to the local audience.

Media Planning and Buying

Optimise advertising budgets by understanding the mobility patterns and spend habits of their target audience. This allows for more strategic media planning and buying, ensuring that advertisements are placed in locations with the highest impact.

Competitive Analysis

Insight into where competitors are focusing their efforts allows for strategic positioning and differentiation in the market.

Our Expertise Across Industries: 360 Degree Insights

From retail to finance, IRL Consulting offers comprehensive touchpoints across diverse business sectors:

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