IRL enables property developers, owners and investors, to predict development performance, and manage existing assets to reach their full potential. 

Development and Investment Strategy

Identify and analyse actual visitor behaviour and demographics to understand potential performance before expanding asset acquisition or entering into any new development. IRL’s reporting module will also provide insight into the ideal tenant mix based on home draw, brand affinity and consumption. 

Asset Management

Align to the needs of existing and future trends of your visitor base. IRL allows real estate and property managers insight into ever-changing human behaviour to better shape strategies and drive feet through the door, maintaining tenant and customer satisfaction.

Asset Development

Identify areas of opportunity by analysing footfall attractors, cross-shop and cannibalisation. Add this insight against competing locations to shape future developments.

IRL provides detailed current and potential future visitor, resident and draw-radius metrics. Assess the impact and success of projects post-completion, and use IRL to maintain upward growth.