At IRL Consulting, innovation is in our DNA. We are relentless in our pursuit of improving delivery by constantly challenging the status quo. Our mission is clear: to provide you with the most cutting-edge alternative data solutions that redefine industry standards.
Imagine a steady stream of insights that help you make better business decisions. We combine human movement, behaviour and demographics with research-grade mobility and customer profiling data to give our clients a view of the market never seen before.
From retail to finance, IRL Consulting offers comprehensive touchpoints across diverse business sectors:
Delve into the realm of groundbreaking mobility datasets that transcend expectations. Discover how these datasets, meticulously curated from real-life scenarios, hold the key to unlocking transformative insights and fueling groundbreaking innovations.
The Demographic Universe is our population/demographic dataset providing up-to-date population metrics. These include: population, household, age, income, gender, LSM, migration and more.
The Consumption Universe is an indicative measure of spend within a given suburb. This indicates the amount of money spent by the people in that area. There are over 750 categories with 12 main classes.
Map visitor mobility volumes and dwell times by Hex for like-by-like comparisons. Gain visibility of visitation for full day (24hr), Daytime (14 hours) and night-time (12 hours) across “affluent” and “mass” segments.
The Business Universe is a dataset indicating the number of businesses per industry within a suburb. The dataset is focused on the business-to-business market (B2B), providing insight on the business make up of an area. *RSA Only
Answers the questions: What proportion of the visitors to suburb ‘X’ also visit Sub Place ‘A’, ‘B’ or ‘C’? Or more concisely where do residents of a suburb also go, and where to visitors to a suburb also go?
Our Point of Interest (POI) data helps clients understand the local competitive landscape and is a key USP in IRL mobility products MAYA and MarketMetrics Pro.
Imagine a steady stream of insights that help you make better business decisions. We combine human movement, behaviour and demographics with research-grade mobility and customer profiling data to give our clients a view of the market never seen before.
