Discover New Perspectives in the Real World with IRL Consulting

At IRL Consulting, innovation is in our DNA. We are relentless in our pursuit of improving delivery by constantly challenging the status quo. Our mission is clear: to provide you with the most cutting-edge alternative data solutions that redefine industry standards.

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Imagine a steady stream of insights that help you make better business decisions. We combine human movement, behaviour and demographics with research-grade mobility and customer profiling data to give our clients a view of the market never seen before.

We specialise in generating location-specific insights that are both accessible and enlightening, empowering businesses to make impactful decisions at the local level.

Our Expertise Across Industries: 360 Degree Insights

From retail to finance, IRL Consulting offers comprehensive touchpoints across diverse business sectors:

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Winning Datasets, that are off the charts.

Delve into the realm of groundbreaking mobility datasets that transcend expectations. Discover how these datasets, meticulously curated from real-life scenarios, hold the key to unlocking transformative insights and fueling groundbreaking innovations.


Demographic Data

The Demographic Universe is our population/demographic dataset providing up-to-date population metrics. These include: population, household, age, income, gender, LSM, migration and more.

Consumption Universe

The Consumption Universe is an indicative measure of spend within a given suburb. This indicates the amount of money spent by the people in that area. There are over 750 categories with 12 main classes.

Visitation Base

Map visitor mobility volumes and dwell times by Hex for like-by-like comparisons. Gain visibility of visitation for full day (24hr), Daytime (14 hours) and night-time (12 hours) across “affluent” and “mass” segments.

Business Universe

The Business Universe is a dataset indicating the number of businesses per industry within a suburb. The dataset is focused on the business-to-business market (B2B), providing insight on the business make up of an area. *RSA Only

Relational Matrix

Answers the questions: What proportion of the visitors to suburb ‘X’ also visit Sub Place ‘A’, ‘B’ or ‘C’? Or more concisely where do residents of a suburb also go, and where to visitors to a suburb also go?

High Accuracy POI

Our Point of Interest (POI) data helps clients understand the local competitive landscape and is a key USP in IRL mobility products MAYA and MarketMetrics Pro.

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Retail insights are essential for retailers who want to stay ahead of the curve and make informed decisions about their businesses. By gathering and analyzing data, retailers can gain a deep understanding of their customers, store performance, competitors, and the overall retail landscape.
Real-life data insights are the key to driving business and making the right decisions. By collecting and analyzing data from your customers, products, and operations, you can gain valuable insights that can help you to improve your business in a number of ways.
Data is the new currency, and businesses in South Africa are taking notice. By leveraging people, place, and product data, businesses can gain valuable insights into their customers, improve their products and services, and make more informed decisions.