About us

The secret to brand growth is mental and physical availability. With the explosion of connected mobile technologies, we are now able to access and analyse data about people, places and things tied to their positions in the real world, and answer the basic questions about physical availability that drives big changes in profitability.

Why: We believe in driving increased access to goods, services and information for more people in more places.

How: By putting the power of multiple new, dynamic location data-sets in the hands of the worlds best data scientists, we can describe what is happening in the real world in completely new ways.

What: We create data products that make extracting location-specific insights easy, empowering large organisations to make better decisions that have an impact at a local level


IRL combines new and disparate datasets in innovative ways to represent what is happening in the real world today.

We believe in driving increased access to goods, services and information for more people in more places.

We do this by putting the power of multiple new, dynamic location data-sets in the hands of the worlds best data scientists. This means we can describe what is happening in the real world in completely new ways.

We achieve this by creating data products that make extracting location-specific insights easy, thus empowering large organisations to make better decisions that have an impact at a local level.